Current Work
Building Customer Data Infrastructure
- Built unified customer data infrastructure consolidating disconnected systems (HubSpot, Act-On, Plausible, Nectari, Meta) into centralized cloud data warehouse with automated ETL pipelines, enabling cross-channel analytics and customer journey visibility
- Developed automated data workflows and reporting pipelines reducing manual processing time by ~80%, enabling shift from data collection to strategic analysis
- Designed workflow automation and custom taxonomy frameworks increasing structured customer data capture by 75%+ through HubSpot Service Hub implementation
Customer & Channel Analysis
- Conducted cross-channel analysis through web traffic patterns, customer journey mapping, and sales correlation studies, creating engagement scoring methodology and identifying behavioral patterns across customer touchpoints
- Tracked marketing and education program effectiveness through cohort analysis and multi-channel engagement measurement, establishing performance benchmarks and cost accountability for initiative evaluation
Previous Work Experience Details
Research Coordinator
Golden Artist Colors Inc. | New Berlin, NY & RemoteEstablished consistent testing standards across full product line and created systematic communication protocols replacing improvised processes during period of significant operational change. Added project management responsibilities while maintaining specialist duties. Lead fine-art materials research, product testing and knowledge management initiatives.
Materials & Application Specialist III
Golden Artist Colors Inc. | New Berlin, NY & RemoteAdvanced through specialist levels (I→II→III). Product expert providing technical consultation and creating content for both internal teams and customers. Tested products for market readiness while delivering technical support to artists, institutions, and industry professionals. Maintained 81% net promoter score through technical consultation with artists and institutions including Yale, SAIC, and RISD
Instructor & Adjunct
Kansas State UniversityCleveland Institute of Art
Designed and delivered curriculum for design, drawing, anatomy, color theory and materials courses. Providing academic mentoring and student consultation through office hours and advising. Mentored students who went on to graduate programs and professional careers in the arts and design